How is SEO Different From SEM?

Search Engine Marketing (SEM) involves any method of marketing through one or more search engines (such as Google or Yahoo). The three most common methods of SEM are Search Engine Optimization (SEO), Link Development, and Pay-Per-Click Advertising (PPC). PPC involves bidding with other businesses for ad placement typically in the "Sponsored Results" area of the search results page.

Pay-Per-Click Advertising in my opinion is too costly with too little ROI to make the investment worth the cost. Of course, you may have different results than I have had. My experience has shown that most people using search engines do so specifically for information, not to make a purchase. So you're basically paying for PPC assuming that your site will intice many non-impulse searchers to buy. With PPC, you also have to worry about something called "click fraud", which is a topic all of its own. The above doesn't directly relate to the question what is SEO, but it can indirectly affect your campaign budget.

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SEO beats PPC in organic search queries because many users ignore the "Sponsored Results". However, SEO loses to PPC when Google AdSense subscribers install Google's "Content for Search" code on their websites. In other words, sponsored search results appear on several thousand independent websites outside of the Google websphere.

Link Development is also an SEM strategy because it involves working outside of the website being marketed, ultimately to improve the number of incoming hyperlinks. Many search engines (including Google), weigh the number of quality incoming links as a determining factor for positioning in the search results. Good incoming links are a commodity these days. SEO experts and website owners are beginning to understand and capitalize on having high PageRank by selling outgoing links from their websites. No more link to me and I'll link to you, those days are over thanks to search engines like Google. What is SEO in terms of link development? Expensive.

Basic SEO Tips : Advice : Tricks

1. Insert keywords within the title tag so that search engine robots will know what your page is about. The title tag is located right at the top of your document within the head tags. Inserting a keyword or key phrase will greatly improve your chances of bringing targeted traffic to your site.

Make sure that the title tag contains text which a human can relate to. The text within the title tag is what shows up in a search result. Treat it like a headline.

2. Use the same keywords as anchor text to link to the page from different pages on your site. This is especially useful if your site contains many pages. The more keywords that link to a specific page the better.

3. Make sure that the text within the title tag is also within the body of the page. It is unwise to have keywords in the title tag which are not contained within the body of the page.

Adding the exact same text for your h1 tag will tell the reader who clicks on your page from a search engine result that they have clicked on the correct link and have arrived at the page where they intended to visit. Robots like this too because now there is a relation between the title of your page and the headline.

Also, sprinkle your keywords throughout your article. The most important keywords can be bolded or colored in red. A good place to do this is once or twice in the body at the top of your article and in the sub-headings.

4. Do not use the exact same title tag on every page on your website. Search engine robots might determine that all your pages are the same if all your title tags are the same. If this happens, your pages might not get indexed.

I always use the headline of my pages as the title tag to help the robots know exactly what my page is about. A good place to insert the headline is within the h1 tag. So the headline is the same as the title tag text.

5. Do not spam the description or keyword meta tag by stuffing meaningless keywords or even spend too much time on this tag. SEO pros all agree that these tags are not as important today as they once were. I just place my headline once within the keywords and description tags.

6. Do not link to link-farms or other search engine unfriendly neighborhoods.

7. Do not use doorway pages. Doorway pages are designed for robots only, not humans. Search engines like to index human friendly pages which contain content which is relevant to the search.

8. Title tags for text links. Insert the title tag within the HTML of your text link to add weight to the link and the page where the link resides. This is like the alt tag for images.

My site contains navigation menus on the left and right of the page. The menu consists of links not images. When you hover over the link with your mouse, the title of the link appears. View the source of this page to see how to add this tag to your links.

9. Describe your images with the use of the alt tag. This will help search engines that index images to find your pages and will also help readers who use text only web browsers.

10. Submit to the search engines yourself. Do not use a submission service or submission software. Doing so could get your site penalized or even banned.

Here is the submission page for google: http://www.google.com/addurl.html

Submit only once. There is no need to submit every two weeks. There is no need to submit more than one page. Robots follow links. If your site has a nice link trail, your entire site will get indexed.

My site has a nice human friendly link trail which robots follow easily. All my pages get indexed without ever submitting more than the main index page once.

Achieving Organic SEO ?

Search Engine Optimization is Board term. There are many key factor deal with SEO, from how Search engine work till how good SEO friendly site is designed. All are planing on SEO, what about organic SEO ?

SEO is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results for targeted keywords. Organic SEO is much harder then any other type of SEO method. It is very unquie method of Optimization your site to search engine listing & ranking. Organic SEO method takes time and much hard work.

Webmasters and online marketers generally prefer organic search traffic because it is free, conveys trust among visitors and potential buyers/shoppers, and generally results in greater conversions

Do you now how does google view your site?, it’s crawlers - you knew it ! But there are differences in how a human sees your site and a crawler like Google.

Achieving Organic SEO

If you target on getting organic SEO method to your site. It can be backbone tariff Generator at later. Web-site content is a king maker for organic SEO mainly. The content on your site is the main path for visitors, whether you have static site or dynamic site or blog. Key thing to bee taken care full

Good Title name
Keywords and description
Good keyword density
Good Website Content
Good Internal and external links
Sitemap
Image Optimization
User experience studies
Site interactivity
Design a layout that gives maximum leverage to on site optimization factors.

Google Analytics and Webmaster Tools are best SEO tool where you can track your site status.

Source : kiran.in

What is Google search engine Optimization (Google SEO) and why do I need it?

Google Search Engine Optimization is the process of increasing the amount of visitors to a Website by ranking high in the search results of Google. The higher a Website gets ranked in the results of Google search, the greater the chance that that site will be visited by a user. As users tend to click the site which appears in the first page of Google, it is essential to be ranked in the top 10 list.

SEO Mangalore offer solutions to take your website to the top of the Google search result. We rely on the latest search engine placement techniques which includes optimizing both on-page and off-page factors.